User Testing

  • Qualitative

    Direct assessment of the usability of a product, service or system. Usually the ‘Why’ and ‘How’ aspects of a user test

  • Quantitative

    Specific ratings or numbers for a task or even perceived usability. The ‘What’ and ‘Who’ metrics of a usability test - shown as statistics

  • Moderated

    When you have a facilitator or moderator to help guide a user through a prototype or test of some kind

  • Unmoderated

    Given to users on tools like usertesting.com where a subject opens up a link (usually) and is given certain tasks or asked questions and they are to answer on their own and go through the test individually

  • NPS Score

    The Net Promoter Score has long been the gold standard for market research on products. It is calculated by taking the promoters of a product and subtracting the detractors of a product.

  • Surveys + Questionnaires

    Great way to get feedback from users and some insights on their likes and dislikes.

  • CSAT scores

    Measures how satisfied customers are with your products or services. Its usually scored as a percentage from 0-100%.