UX Services

User Experience Design

User Experience has so many different meanings.  Go to 100 sites, and you'll get 100 definitions. The cleanest way I can describe it is the overlap between business needs and user needs - where those 2 circles overlap, is user experience.

Usability testing 

Usability is the ease of use of your product or service. User testing and analysis is where you get your product or prototype in front of users and run them through various tests, observe and document the results.  An example would be creating a demo site, and asking a user to complete a task like ordering a new product, or signing up for an account.  

Prototyping

Prototyping is very valuable as it relates to user experience.  The ability to quickly create a 'test' version of your site/service/app/product and get it in front of users, is key in agile product development.  Being able to show it to, and test your users before fully developing the entire offering - is a huge time and money saver!

GOOGLE GV Sprint Facilitation

Google GV (Google Venture) Sprints are 5 day group sessions that help to ideate, strategize,  target, storyboard, prototype and test your product.  Hundreds of companies have used this method as a proof of concept - before dumping resources into creating and developing the final product.  Slack (an enterprise messaging service) used GV Sprints to develop their products and just topped a $5 billion dollar valuation. 

Interaction Design

IxD is a fairly vague term that refers to designing interactive products, services or systems.  A clean example would be how a user navigates and interacts with something like your company sign up form, or registration page on your site/app/mobile site. In the world of UX, we always strive for elegant interactions with our clients.

Wireframes

These are the blueprints of your site/service experience.  They are done typically once an idea or concept has been validated.  They can take on various levels of fidelity, but are usually the skeleton and structure of your site/service.  

Process & User Flows

These are the possible steps that users might take in the experience with your product.  It highlights the decision points and direction one might take.

Interface Design

This is the design of interfaces for machines, software, web or electronic devices.  The goal is to make the interface as simple and easy to use, without drawing away from the original user goal.

Other UX Tools employed on an as needed basis:

Journey mapping, Persona creation, Affinity diagramming, UX Research - Quantitative (what and who) and Qualitative (why and how)