Jeremy Sims

Senior UX Designer | Service Designer | Product Designer
jeremygsims@gmail.com | https://www.linkedin.com/in/jeremygsims/ | www.jeremysims.com

SEB-Admin/Cooperators (Consultant)
Oct 2024 – Present

Conduct user interviews, surveys, and usability studies to uncover user behaviors, pain points, and needs
Analyze research findings to drive data-informed design decisions
Create site maps, user flows, and wireframes to ensure seamless information architecture and alignment with business goals
Collaborate with product managers, developers, and stakeholders to deliver user-centered design solutions and provide ongoing development support

Government of Canada (Consultant)
Jun 2023 – Aug 2024

Designed user journeys, interfaces, wireframes, and prototypes for high-profile projects within Transport Canada
Facilitated workshops with stakeholders to develop oneTC, a unified platform with common components for personal and commercial users
Developed user stories and conceptual frameworks to establish a future vision for the ministry’s services

RBC (Consultant)
Jun 2022 – Jun 2023

Led the design process for key projects, including options trading, responsive site redesign, ESG initiatives, and extended hours trading
Conducted research and proposed alternatives to the "Likely to Recommend" metric, exploring innovative KPIs such as Product Engagement Score and Customer Health Score
Partnered with cross-functional teams to deliver seamless, unified experiences across multiple platforms

Ministry of Transportation (Consultant)
Jul 2021 – Jun 2022

Conducted user research with national insurance leaders and business owners for the Data Marketplace Project
Utilized DABL methodologies (Discovery, Alpha, Beta, Live) through design thinking workshops, site audits, and explorations
Designed personas, journey maps, and prototypes while delivering comprehensive reports and presentations on the service
Supported diversity and inclusion initiatives for small business owners across Ontario

RBC (Consultant)
Dec 2018 – Jun 2021

Designed and prototyped dashboards for direct investing clients, performing usability testing to optimize user experiences
Collaborated with teams to create a four-year roadmap for direct investing projects, ensuring alignment with user needs and business goals
Participated in design review sessions and journey mapping for omni-channel engagement initiatives

Ministry of Transportation (Consultant)
May 2017 – Dec 2018

Facilitated Google Design Sprints for Ontario Public Service clients across multiple ministries
Conducted usability analyses, including card sorting, prototypes, and surveys, ensuring compliance with AODA and WCAG 2.0 standards
Developed wireframes, mockups, user journeys, and marketing microsites while leading strategy sessions for feature development

Bachelor of Arts, Geography & French – Carleton University, Ottawa, ON (1993–1996)
Certificate in Digital Imaging and Publishing – Installshield Software Corp., Chicago, IL (1998)
Advanced Flash Animation & 3D Animation – Algonquin College, Ottawa, ON (2000–2009)

User Research & Testing: Usability Studies, Interviews, Surveys, Journey Mapping
Design & Prototyping: Figma, Adobe XD, Sketch, Axure RP
Methodologies: Design Thinking, Agile, DABL (Discovery-Alpha-Beta-Live)
Standards & Compliance: AODA, WCAG 2.0
Web Building: Wordpress, Wix, Squarespace, Shopify, Square, Stripe

Available upon request